Developing a Marketing Strategy
In order to sell your home quickly and on the best possible terms, it's necessary to prepare your home for the market. This process includes:
- Deciding when to put your home on the market
- Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell
- Estimating probable net proceeds
- Advising you on how to make your home more appealing to potential buyers
Marketing Your Property
We will help you to select a mortgage lender. Once you have made your decision, these are the steps of the process:
- Ordering a "FOR SALE" sign to be placed prominently on your property
- Installing a lock box to make it easy for agents to show your home
- Submitting your home to the regional Multiple Listing Service for immediate exposure to the real estate community
- Arranging Sales Associates in the area to tour the home
- Developing a flyer/brochure highlighting the features and benefits of your home
- Promoting your home at the appropriate Association(s) of Realtors' for maximum exposure to other cooperating agents
- Holding open houses when appropriate
- Contacting your neighbors to promote the property
- Advertising your property on our regular office schedule
- Featuring your property on our web site
- Asking clients and colleagues if they know of possible buyers
Managing the Transaction
You'll appreciate having a strong advocate on your side during the transaction!
Negotiating the Offer
We will immediately present and explain all offers submitted to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, we will leverage our experience and skills to advocate your interests:
- Review the contract and obligations before you sign
- Explain how contingencies and release clauses work
- Protect you from signing a "blank check" for unknown problems or repairs
- Orchestrate the offer process for "back-up" offers, if necessary
- Throughout the negotiation, we will provide you with a professional, objective point of view, but the final decision of accepting an offer is yours
After the Offer is Accepted
Once an offer is accepted, we will manage all the details to make the process as stress-free and efficient as possible:
- Stay in contact with the buyer's agent to ensure a smooth escrow
- Follow up on the progress of the buyer's loan
- Monitor all contingency removal deadlines
- Assist you if a conflict with the buyer arises
Finalizing and Closing the Transaction
Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed,we will deliver the closing check to you and the keys to the new owner.
