Pricing Your Home to Sell
Pricing your home correctly is crucial to selling your home in a timely manner at the highest price possible. Mia and Donna know that current market conditions determine the value. Pricing too high or too low can cost you time and money.

  • Factors affecting the price include, location, features, condition of your home, age of your home and current market conditions
  • What you paid for your home has nothing to do with its present value
  • The value some agents put on your property is not always accurate
  • Homes you think are the same as yours may in fact be very different

Ultimately, the buyer determines the value of your home based on comparisons they make to other houses currently on the market.  We have the latest technology to get you the most current market data available and we can help you price your home correctly so that it sells for the highest price possible in the shortest amount of time

The Importance of Intelligent Pricing
Determining the best asking price for a home can be one of the most challenging aspects of selling a home. In fact, we understand  that it is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home.

If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. The percentage increases as the price falls even further below market value.

Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.

Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market. Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. Eventually leading to a below market value sale price, or, even worse, no sale at all.   Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established. We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties.

These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

Preparing Your Home for Sale
Preparing your home for sale is critical! Mia and Donna will take the time to analyze your home and counsel you on whether or not is is ready to show.   Doing whatever you can to put your house's best face forward is very important if you want to get close to your asking price or sell as quickly as possible. Short of spending a lot of money, there are several steps people can take to make their home show better:

  • Sweep the sidewalk, mow the lawn, prune the bushes, weed the garden and clean debris from the yard
  • Clean the windows (both inside and out) and make sure the paint is not chipped or flaking. And speaking of paint, if your home was built before 1978, new federal law gives a buyer the right to request a lead inspection. If you think you might have some problems, do the inspection yourself beforehand and make any fixes you can.
  • Be sure the doorbell works
  • Clean up all the rooms, furnishings, floors, walls and ceilings. It's especially important that the bathroom and kitchen are spotless.
  • Organize closet
  • Make sure the basic appliances and fixtures work. Get rid of leaky faucets and frayed cords
  • Make sure the house smells good
  • Hide the kitty litter
  • Put vases of fresh flowers throughout the house
  • Have pleasant background music playing will also help set your stage

The first impression a buyer has is the appearance of your home.  Give yourself every advantage!

Targeted Marketing

Yard Signs
Yard signs are a top source for buyer inquiries and provide information

Open Houses
Open houses are a valuable resource for creating potential buyers. Many buyers went to an open house to obtain information on a home they purchased.